Want to learn how to write Startup About Us page? Never fear, help is here! from Professional writer and trainer.
Do you know that the About Us page is the second most visited page on your website. The Home Page is no 1. Moreover, the content of About Us page is really important in build your credibility. Also, people do business with those whom they trust, like and know. However, if buyer is looking for any product or service, and they land on your website, most of time they wanted to know something about you and your business so that they can trust you before they click on BUY icon.
In this blog, you will learn writing Your startup About Us page. Firstly, should tell your story and build relationship with your audience. Moreover, it must be written with the readers in mind. Also, most business owners are great at what they do, but at same time it’s quite challenging from an outsider’s perspective. With that, I like to tell my clients that the About Us page isn’t just about them, it’s about the mutual partnership between them and their customer.
Who Are Your Customers?
Firstly, before writing you need to be clear idea, who is your customer. It is a great idea to setup Customer Personas each of which describes a type of customer. The profile includes their wants, needs, likes, – their demographics – sex, age, education, where they live, their job, their income levels, interest, hobbies, etc. It’s good idea to give each one a name and even use a photo on their profile, so that you can identify with this “person”. So, when you’re writing your marketing marketing and website content , you must keep this target person in mind and write to meet their needs.
What makes your startup About Us page Unique than other About Us pages?
For some people writing a startup About Us page is little challenging and they find themselves wondering where to start. Firstly, all you need to do is, take our a notepad or document on your pc and start noting down points you may want to make. – Just think about your reader – what they will want to know about your business? Moreover, consider telling people you’re new. It’s not disadvantage being new- but it can be fresh and exciting.
Secondly, nobody wants to read dull and boring company history as your About Us Page, and being a startup you can write all fresh and relevant information for readers.
Tell Your Story
Write about your profile, introduce yourself as the owner of the business, let people know what you do, what you love, why you love what you do, why you’re are so passionate about your industry and work you’re in.
Also make sure to details your experience and credentials, with relevant information that will help people get to know, trust and like you. Incase you’re associate in any volunteer activity or charity work, include if it’s related to your audience too. Moreover, using a friendly tone is a good way to engage your reader. Using a friendly and approachable tone is a good way to engage your reader.
Include A Photo
Including a photo on your About Us Page is really important as it will help in building the trust factor with prospective client. As most people are interested to see who is behind the business. If possible hire a professional photographer to capture your best shots.
Tell them why you are Unique
Put more importance on your mission, vision and value and what you’ve plan out to achieve. What innovation your product or services offer? Can you offer more flexibility in delivery and best quality than your competitors?
Tell your customers what you will do for them
People will visit your site only if you give solution to their problem. ie
What products or services do you offer?
How your services will solve your customer’s problem?
It’s telling them exactly what you will do for them.
Boost Your Credibility
Boost your credibility through the use of case studies, testimonial, positive reviews by clients. A positive comment from happy customer further endorses your credibility.
Hope these tips will be helpful and assist you in writing an amazing startup About Us page. If you have any more tips to share, please leave your comments below. Or if you need any professional content writer for writing your About Us Page, check out my writing services and email or call me to discuss your requirement.
Hi, I’m Rachana Pandya Professional Website Content Writer and Trainer, I love to write content dedicated to attracting and engaging your customers. I happily work with clients all around Surat India.