Yes, you need to rewrite your website content.
Well, rewriting your website is much easy and simple than you think.The rewards are considerable. Getting rid of boring & confusing text can improve your branding, increase in page views and readers satisfaction.
SPOTLIGHT ON AUDIENCE
Firstly, look at your website from the perspective of your target audience. Are your website visitors potential employees, student, potential customers or someone else? Why they are visiting your website? Can they easily find what they are looking for – act on it?
Here, you may find that you need to reorganise your site.
- 1) Cover up important content on top, Don’t just hide content deep within the menu.
- 2) Each page should contain a call to action button – like contact form, telephone number, add to cart button – this will give user chance to respond.
2. HOW YOU’RE DIFFERENT
Recognize how you are different. For this, you need to review a survey asking your website visitors what they appreciate most about your website. Also, you’d be surprised to know how many businesses fail to communicate their best points.
Moreover, your website just doesn’t display what you offer – it says’ more what you’re like as a company.
Be true. Are you professional, technical, informal, formal, artistic or something else? With that you want your tone and style to reflect what you are like.
Continuing with there are mistakes to be avoided, like grammar and spelling mistake can ruin the effect of a professional website.
3. CLARITY IN WRITING
Each page of your website should’ve got a specific purpose. Hence, every sentence should be more clear, and remove anything unnecessary. While it’s always better to write website page from scratch.
4. Use of Right Keywords
Finally, an important aspect of website content is well research keywords. Use of right keywords in the website content will surely help visitors to reach your page easily and serve its purpose.
Keywords are common words that visitors type or write in the search engine, and if your website contains similar words or sentence they will be redirected to your site.
At times, we are so familiar with our website that we can’t see those problems. In that case, ask someone who can give you honest feedback.
And listen and consider it.
You’ll surprise that rewriting your website with clarity will make a huge difference to your business objectives and visitors ratio.
If you have any questions, or just looking for to rewriting your website content, feel free to contact us. We’ll be happy to help and guide you in the right direction.