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Learn How to Write Startup About Us Page

Want to learn how to write Startup About Us page? Never fear, help is here! from Professional writer and trainer.

Do you know that the About Us page is the second most visited page on your website. The Home Page is no 1. Moreover, the content of About Us page is really important in build your credibility. Also, people do business with those whom they trust, like and know. However, if buyer is looking for any product or service, and they land on your website, most of time they wanted to know something about you and your  business so that they can trust you before they click on BUY icon.

In this blog, you will learn writing Your startup About Us page. Firstly, should tell your story and build relationship with your audience. Moreover, it must be written with the readers in mind. Also, most business owners are great at what they do, but at same time it’s quite challenging from an outsider’s perspective. With that, I like to tell my clients that the About Us page isn’t just about them, it’s about the mutual partnership between them and their customer.

Who Are Your Customers?

Firstly, before writing you need to be clear idea, who is your customer. It is a great idea to setup Customer Personas each of which describes a type of customer. The profile includes their wants, needs, likes, – their demographics – sex, age, education, where they live, their job, their income levels, interest, hobbies, etc. It’s good idea to give each one a name and even use a photo on their profile, so that you can identify with this “person”. So, when you’re writing your marketing marketing and website content , you must keep this target person in mind and write to meet their needs.

What makes your startup About Us page Unique than other About Us pages?

For some people writing a startup About Us page is little challenging and they find themselves wondering where to start. Firstly, all you need to do is, take our a notepad or document on your pc and start noting down points you may want to make. – Just think about your reader – what they will want to know about your business? Moreover, consider telling people you’re new. It’s not disadvantage being new- but it can be fresh and exciting.

Secondly, nobody wants to read dull and boring company history as your About Us Page, and being a startup you can write all fresh and relevant information for readers.

Tell Your Story

Write about your profile,  introduce yourself as the owner of the business, let people know what you do, what you love, why you love what you do, why you’re are so passionate about your industry and work you’re in.

Also make sure to details your experience and credentials, with relevant information that will help people get to know, trust and like you. Incase you’re associate in any volunteer activity or charity work, include if it’s related to your audience too. Moreover, using a friendly tone is a good way to engage your reader.  Using a friendly and approachable tone is a good way to engage your reader.

Include A Photo

Including a photo on your About Us Page is really important as it will help in building the trust factor with prospective client. As most people are interested to see who is behind the business. If possible hire a professional photographer to capture your best shots.

Tell them why you are Unique

Put more importance on your mission, vision and value and what you’ve plan out to achieve. What innovation your product or services offer? Can you offer  more flexibility in delivery and best quality than your competitors?

Tell your customers what you will do for them

People will visit your site only if you give solution to their problem. ie

What products or services do you offer?

How your services will solve your customer’s problem?

 It’s telling them exactly what you will do for them.

Boost Your Credibility

Boost your credibility through the use of case studies, testimonial, positive reviews by clients.  A positive comment from happy customer further endorses your credibility.

Concluding with 

Hope these tips will be helpful and assist you in writing an amazing startup About Us page. If you have any more tips to share, please leave your comments below. Or if you need any professional content writer for writing your About Us Page, check out my writing services and email or call me to discuss your requirement.

Hi, I’m Rachana Pandya Professional  Website Content Writer and Trainer, I love to write content dedicated to attracting and engaging your customers. I happily work with clients all around Surat India.

Reason You Need Website Content Writer for Writing Your Business Website

Reason You Need Website Content Writer For Writing Your Business Website.

Hire an Expert Writer.


I’m Rachana and today I’m going to tell you enough reasons you need a professional website content writer for writing your business website, which will surely convince you.


So you’re marketing head, tasked with launching a website in just two to three months, your deadlines appear over you like a chandelier and your to-do list stretches longer and longer.


We all have experienced a feeling of the pressure building overtime…

Yes, you exactly right here! Time

Time is what you don’t have. You need to do research designs, plan that webinar, present your quarterly reports to the boss, plan your meetings – the list goes on. 

Holding a big project like a business website, on time is always difficult, especially when wrapped on top of your other marketing responsibilities.

Well, in my experience as a website content writer, content generation and writing for a business website is the biggest time killer. Moreover, it seems to be difficult for marketing managers and in-house team to find the time to plan and write 15 + pages of content.

And even if you find the time to write, where do you start? Many B2C marketing managers ask this question.

Ask Your Digital Marketing Agency to Write the Content for You.

Firstly, contract with the good digital  marketing agency, they will have an in-house writing team of one or more quality copywriters on staff.Moreover, they are not just freelance writers without experience or experts who know how to type. They’re expert professional  writers.

Secondly, I truly believe that website design matters, but the content is king. Professional writers are serious to their work, and they don’t take the responsibility lightly.

Here’s how a digital agency will help you generate strong content for your website.

#1 Professional Writer Know What to and How to Write for your Business Website Pages.

You just have 5-10 seconds to hold the prospect’s attention, can you do that? Very few read content online; instead, they just scan it!

However, they don’t read, So your contents need to be scannable.

Expert content writers with web writing tricks, write content that is accessible and comprehensible. If you’re unknown to these rules, here’s a very brief overview of a few tips to keep in mind while writing for the web.

You want to top your content, and make it easier to read for readers.

Here are a few pointers:

  1. Informative – start with the most important information, write informative and helpful content for the audience and not for Google
  2. Use the active voice
  3. Bullet points – make it visually appealing users will stay on your page
  4. Awesome Headline – your headline will decide whether a reader will read your content or not, a good headline is where an expert writer can focus
  5. SEO friendly – use the right keywords

And those are just a few points to keep in mind while writing for the web! Digital marketing can help you balance all of these points and “rules” that will improve your web traffic.

# 2 They Write in a Way Prospects Understand

Though the writer will be familiar with your target audience and the goals of your business, but by interacting with staff and prospects and research work. Surely, understand your industry.

An expert writer remains connected to the user, and translate your acronym-laden sentences into a language users understands.

# 3 Optimize Your Content for Search Engines

You want your content to be rank on Google first page. But do you know about keywords, meta tags, alt text, and link text to optimize your page?

The writer with digital knowledge will be more experienced with search engine optimization best practices. Likely, they write more often and study SEO more than you do. 

To attract the Google web crawlers with content that’s relevant and engaging as they study competitor’s web pages and backlinks to rank your content. 

# 4 Let You Complete Your Project Stress-free

Are you willing to put all your other B2B marketing projects on the back burner to spend hours upon hours of content writing?

You cannot deviate from other lead gen activities for months to focus on the website. You have targets to meet.

By deputing the content writing to an expert writer, you can stress-free continue your other marketing responsibilities, while the writer writes for your website.

Don’t worry; it’s not that you are giving up completely. You will be still a part of the process, working by the writer, answering questions to help him and meet your team’s mission.

The writer just makes you stress-free, allowing you to keep up the speed on other projects.

Professionally written content will be clear, concise and compelling that reaches your audience’s.

Best of all? Good Content Writing always matter, the clever way

Content generation and writing is an important stage of the website project. Writing website content takes time because every word matters.

So don’t do it alone. Take help

In conclusion, hire an expert writer from a digital agency or a freelance writer who will have  complete knowledge of SEO and writing of  website pages  ie About Us page, Home Page, Testimonial Page, Service Page with a writing expertise to make your copy readable and interesting.

Get more creative ideas to improve your  website content writing strategy with resources, tips, and insights read my blogs on content writing.