Google My Business – Engage with your Customer.
Each day, millions of people search for the businesses like yours. It’s time to make your business profile stand out and engage with customers on Google for free with Google My Business Account, where you get more than a business listing. Moreover, Your free Business Profile allows you easily connect with customers across Google Search and Maps.
What is GoogleMyBusiness local listing?
Google My Business is an online service for business owners and operated by Google. The network launched in year 2014 as a way of giving business owners more control of what shows up in the search results when someone searches a particular business name. Henceforth, Google allows business owners to verify their own business data by creating a new profile or claiming an existing auto-generated profile. The Google My Business listing shows in the Google Map section of Google plus the “Local Pack” for qualifying search queries.
Key Features and Free Services offered by GoogleMyBusiness.
- 1) Editing information
Google My Business allows business owners to display information that can show up in a Google search such as, open hours, address, phone number, and photos. Also, Google may merge the information provided by businesses with information from other sources, including a business’s own website, Google user feedback, and third party websites.This service is free.
- 2) Create Business Website
Google My Business allows businesses to generate a website totally free of cost.
- 3) Reviews and Rating
Customers can review businesses and services well so that, in response to that business owners can respond to their reviews.
- 4) Marketing Posts
Google My Business provides owners to post updates about business announcements or sales. Currently there are 4 different post types:What’s New, Event, Product, and Offer.
On each post, users can add a description about posts, photos or videos and link.
Additionally, they may add an optional Call-To-Action button to posts. The Call-To-Action buttons are Book, Buy, Order Online, Learn More, and Sign Up.
Posts appear in Google search results. Anyways, most post types expire after 7 days, no longer showing in search results at that time. Only event posts expire when the event date the post referenced has passed.
Google My Business, Offer posts a great way, that allows promotional sales or offers from your business
Next, Google announced, it has modified how offers view in Google local listings. Here, new layout set-up, a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier.
What it looks like. Here is a screen shot of the new section for offers in the Google business local listing.
How to use google post for marketing your product.
Further, adding an offer is easy, just you can login to your Google My Business account and go to Google Posts section to add offers. Hence, when you create a new post, you should see an option to categorize it as an “offer”. Offers can include a description of offer details, a coupon code, Link to redeem offer or any terms and conditions useful to your audience. Google permits up to 10 unique offers in the local listing carousel.
Why it matters. Google said we want, “to make it easier for people to make decisions about where they want to go and simpler for businesses to attract customers.”
Advantages of Google Posts.
Attract Potential Customers, bringing awareness to special offers you have to customers who are looking for your products & services thus, can offer incentive to place an order, visit your business or may call.
- 5) Pictures and video
Business owners are able to upload relevant pictures and videos to a company’s Google My Business. Business owners can choose to upload a logo and header images, plus tag photos for specific industry categories such as, Interior, Exterior, Team, At work and Identity. Clients can also add photos to the Google My Business by attaching them to reviews.
- 6) API
Application programming interface is available for systemizing many tasks of Google My Business. API allows to easily manage multiple locations at scale. Use features such as, posts, review responses, menu updates, photos, and many more. Furthermore, usage limitsand you may even request for increased quota if higher API usage is required for your business.
- 7) Restrictions on Chains
For chain stores and franchises which have businesses in more than 10 locations, Google has placed a restriction on the use of API for creating posts. Also, the manual posting via Google My Business online dashboard is still available, yet post to each location has to be submitted individually. In case, you are a large business interested in automating or scheduling posts, Google welcomes you to join the waiting list by submitting this form.
- 8) Third party apps
The Google My Business API was expanded to allow third-party tools to schedule posts in advanced similarly, to scheduling tools for social networks like facebook and Twitter.
Benefits of using GoogleMyBusiness.
Manage and maintain your information
Manage and maintain the information that Google users see when they search for your business and products or services that you offer. Thus, businesses that verify their information with Google My Business are likely to be considered reputable by consumers. Also, when customer find your business on Google Maps and Search, make sure that they have access to information like your business working hours, website, and street address.
Interact with customers
Primarily, to optimize your Google Search results, it’s advisable to read and respond to reviews from your customers also, post photos that show off what you do.
Most often, it’s observed that businesses which add photos to their listings get 42% more requests for driving directions on Google Maps and 35% more clicks to their websites than businesses that don’t.
Here, check out insights on how customers searched for your business and also, where those customers are coming from. So that, you can even see information like how many people called your business directly from the phone number on local search results in Search and Maps. with that, when you’re ready with information, logically create and track the performance of Smart campaigns to spread the word about your work.
To conclude, Google My Business is a free and easy-to-use tool for businesses and benefits companies to manage their online presence across Google, with Search and Maps. Moreover, if you confirm and edit your business information, you can both help customers find your business and tell them your story.