Every writer wants to
improve writing readability score and grip audience, with a great writing.
But, How?????
Evidently,
readability seems like a subjective measure. How can you objectively calculate
it?
In 1975, J Peter Kincaid
developed the Flesch-Kincaid readability formula, which actually helped the US
Army to measure the reading difficulty of technical manuals, and make sure the
insurance companies write policies at ninth grade reading level, in most
American states.
To truly understand the benefits of testing your content using the Flesch reading ease test, let’s go over what it is, how it works and how you can use it to craft clear, concise and compelling post.
What is Flesch reading ease?
The Flesch reading ease test is a formula that measures the readability of your text. The higher the score, means – text is easy to read. The lower your score, the more difficult it is to read for audience.
Flesch Reading Score Formula
To
calculate your text readability, the Flesh reading ease test follows this
formula:
After calculating score, check out below table to match it with a related reading level:
A score of 100 means your text is very easy to read. And, a score of 0 means
your text is very difficult to read. And you need to improve readability of
text.
Still, no one has time to calculate an
entire piece’s vocables, words, and sentences.
Well, the Hemingway App can calculate its readability for you.
Tools for Testing Readability
Hemingway App is consider to be simple and best tool to calculate your
writing readability score. Though Hemingway doesn’t follows the Flesch reading
ease test formula, to grade writing’s readability, The Hemingway App follows
similar formula — the
Automated Readability Index.
The Automated Readability Index formula will grade your writing by reading level, so if your content score “8”, you write at an 8th-grade level.
If you want to hold an audience, write like Hemingway
In the content marketing industry, it’s not really to win people’s attention anymore — you must hold it. But to truly engage and connect with them, showing off your knowledge and writing like an academic will only left readers confuse and disengage with your content. Instead, write a Clear. Concise. Compelling content like Hemingway did. Even if, he wrote a forth grade reading level, his writing style captive the imagination of the whole world.
Just before you start writing or editing your text, think about your readers and what kind of content they will read. Join content writing course, improve your writing skills.
Color impact everyone – really, in fact, that color plays a much-debated role in influencing a purchase decision. Indeed, color psychology in marketing greatly influences human emotion and behavior.
With that, to understand and choose the right color scheme important in marketing, as it can help to tell your story positively while the wrong one can throw off it.
Also, the colors you select can boost your conversion rate.
Thus, the companies test the colors of things like banner ads, advertisement, website, and call – to – action (CTA) buttons. Here Hub Spot has done A/B test button color test, for example, and found that – The test result – a red CTA button outperformed a green CTA button by 21 %.
That is to say, there was an increase in conversion rate, without changing anything except the colour of the CTA. That’s the amazing power of color psychology in marketing.
Let’s check out the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide.
What is Color Psychology?
Color psychology is an area of research that means, how color influences human behavior and decision making. When this theory used in marketing, for example, different colours impact the way buyers notice a brand in ways that aren’t always likely, such as how certain hues can increase appetite.
The Importance of Colors in Branding
Color theory could be used to communicate value, as well as to sell a product.
Example: Coca Cola Company clear 125 years of offering great service, by using their classic, bold red to brand the campaign.
Coca Cola Color
Wheel of Emotions
Psychologist
Robert Plutchik’s famous “wheel of emotions”
illustrates how different shades of some colours correspond to variant
emotional states. This model and the theory that it shows were aimed at testing
the impact of colours on everyday communications and user experience.
Plutchik shows that there are 8 basic emotions: joy,
trust, fear, surprise, sadness, anticipation, anger, and disgust.
Wheel of Emotions
Colors that are connected with happiness, such as yellow, can increase a person’s willingness to share additional content.
Conclusion:
Concluding with, when you understand color psychology and implementing it, you can surely boost your conversion rate. Psychology of color scheme lets you predict how your customers respond to your marketing messages, your social media Ad Copy, call-to-action buttons and links. In the end, marketing is all about understanding customer psychology.
Each day, millions of people search for the businesses like yours. It’s time to make your business profile stand out and engage with customers on Google for free with Google My Business Account, where you get more than a business listing. Moreover, Your free Business Profile allows you easily connect with customers across Google Search and Maps.
What is GoogleMyBusiness local listing?
Google My Business is an online service for business owners and operated by Google. The network launched in year 2014 as a way of giving business owners more control of what shows up in the search results when someone searches a particular business name. Henceforth, Google allows business owners to verify their own business data by creating a new profile or claiming an existing auto-generated profile. The Google My Business listing shows in the Google Map section of Google plus the “Local Pack” for qualifying search queries.
Key Features and Free Services offered by GoogleMyBusiness.
1) Editing information
Google My Business allows business owners to display information that can show up in a Google search such as, open hours, address, phone number, and photos. Also, Google may merge the information provided by businesses with information from other sources, including a business’s own website, Google user feedback, and third party websites.This service is free.
2) Create Business Website
Google My Business allows businesses to generate a website totally free of cost.
3) Reviews and Rating
Customers can review businesses and services well so that, in response to that business owners can respond to their reviews.
4) Marketing Posts
Google My Business provides owners to post
updates about business announcements or sales. Currently there are 4 different
post types:What’s New, Event, Product, and Offer.
On each post, users can add a description
about posts, photos or videos and link.
Additionally, they may add an optional Call-To-Action button to posts. The Call-To-Action buttons are Book, Buy, Order Online, Learn More, and Sign Up.
Posts appear in Google search results. Anyways, most post types expire after 7 days, no longer showing in search results at that time. Only event posts expire when the event date the post referenced has passed.
Google My Business, Offer posts a great way, that allows promotional sales or offers from your
business
Next, Google announced, it has modified how offers view in Google local listings. Here, new layout set-up, a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier.
What it looks like. Here is a screen shot of the new section for offers in the Google business local listing.
How to use google post for marketing your product.
Further, adding an offer is easy, just you can login to your Google My Business account and go to Google Posts section to add offers. Hence, when you create a new post, you should see an option to categorize it as an “offer”. Offers can include a description of offer details, a coupon code, Link to redeem offer or any terms and conditions useful to your audience. Google permits up to 10 unique offers in the local listing carousel.
Why it matters.Google said we want, “to make it easier for people to make decisions about where they want to go and simpler for businesses to attract customers.”
Advantages of Google Posts.
Attract Potential Customers, bringing awareness to special offers you have to customers who are looking for your products & services thus, can offer incentive to place an order, visit your business or may call.
5) Pictures and video
Business owners are able to upload relevant pictures and videos to a company’s Google My Business. Business owners can choose to upload a logo and header images, plus tag photos for specific industry categories such as, Interior, Exterior, Team, At work and Identity. Clients can also add photos to the Google My Business by attaching them to reviews.
6) API
Application programming interface is available for systemizing many tasks of Google My Business. API allows to easily manage multiple locations at scale. Use features such as, posts, review responses, menu updates, photos, and many more. Furthermore, usage limitsand you may even request for increased quota if higher API usage is required for your business.
7) Restrictions on Chains
For chain stores and franchises which have businesses in more than 10 locations, Google has placed a restriction on the use of API for creating posts. Also, the manual posting via Google My Business online dashboard is still available, yet post to each location has to be submitted individually. In case, you are a large business interested in automating or scheduling posts, Google welcomes you to join the waiting list by submitting this form.
8) Third party apps
The Google My Business API was expanded to allow third-party tools to schedule posts in advanced similarly, to scheduling tools for social networks like facebook and Twitter.
Benefits of using GoogleMyBusiness.
Manage and maintain your information
Manage and maintain the information that Google users see when they search for your business and products or services that you offer. Thus, businesses that verify their information with Google My Business are likely to be considered reputable by consumers. Also, when customer find your business on Google Maps and Search, make sure that they have access to information like your business working hours, website, and street address.
Interact with customers
Primarily, to optimize your Google Search results, it’s advisable to read and respond to reviews from your customers also, post photos that show off what you do.
Most often, it’s observed that businesses which add photos to their listings get 42% more requests for driving directions on Google Maps and 35% more clicks to their websites than businesses that don’t.
Here, check out insights on how customers searched for your business and also, where those customers are coming from. So that, you can even see information like how many people called your business directly from the phone number on local search results in Search and Maps. with that, when you’re ready with information, logically create and track the performance of Smart campaigns to spread the word about your work.
Conclusion
To conclude, Google My Business is a free and easy-to-use tool for businesses and benefits companies to manage their online presence across Google, with Search and Maps. Moreover, if you confirm and edit your business information, you can both help customers find your business and tell them your story.
