Blog Writing Tips

Flesch Reading Ease Help to Improve Writing Readability Score

Every writer wants to improve writing readability score and grip audience, with a great writing.

But, How?????

Evidently, readability seems like a subjective measure. How can you objectively calculate it?

In 1975, J Peter Kincaid developed the Flesch-Kincaid readability formula, which actually helped the US Army to measure the reading difficulty of technical manuals, and make sure the insurance companies write policies at ninth grade reading level, in most American states.

To truly understand the benefits of testing your content using the Flesch reading ease test, let’s go over what it is, how it works and how you can use it to craft clear, concise and compelling post.

What is Flesch reading ease?

The Flesch reading ease test is a formula that measures the readability of your text. The higher the score, means – text is easy to read. The lower your score, the more difficult it is to read for audience.

Flesch Reading Score Formula

To calculate your text readability, the Flesh reading ease test follows this formula:

206.835 – 1.015*(total words/total sentences) – 84.6*(total syllables/total words)

After calculating score, check out below table to match it with a related reading level:

Flesch Reading Score improve writing Readability Score

A score of 100 means your text is very easy to read. And, a score of 0 means your text is very difficult to read. And you need to improve readability of text.

Still, no one has time to calculate an entire piece’s vocables, words, and sentences.

Well, the Hemingway App can calculate its readability for you.

Tools for Testing Readability

Hemingway App is consider to be simple and best tool to calculate your writing readability score. Though Hemingway doesn’t follows the Flesch reading ease test formula, to grade writing’s readability, The Hemingway App follows similar formula  — the Automated Readability Index.

The Automated Readability Index  formula will grade your writing by reading level, so if your content score  “8”, you write at an 8th-grade level.

As per  The Hemingway App, most people read at a 10th grade level, so try to aim for a readability score of 10 when writing content.

If you want to hold an audience, write like Hemingway

In the content marketing industry, it’s not really to win people’s attention anymore — you must hold it. But to truly engage and connect with them, showing off your knowledge and writing like an academic will only left readers confuse and disengage with your content. Instead, write a Clear. Concise. Compelling content like Hemingway did. Even if, he wrote a forth grade reading level, his writing style captive the imagination of the whole world.

Just before you start writing or editing your text, think about your readers and what  kind of content they will read. Join content writing course, improve your writing skills.

Use Long-tail Keywords in Your Blog Post: Increase Organic Traffic

Long-tail Keywords

Do Long-tail Keywords still work?

Yes, Long-tail keywords are still important & work when it comes to search engine optimization.

Taking in long-tail keywords in your blog post can help you increase your organic search rankings and organic traffic.

In other words, focusing on long-tail keywords is a great SEO tactic.

What are long-tail keywords?

Long-tail keywords are those three and four more specific keyword phrases – and usually longer – than more often searched for keywords.

The keywords are very specific to whatever you are selling. Moreover, they let you gradually to get more blog traffic and to be noticed by new and motivated audiences.

92% of all words that people type into search engines are long-tail keywords.

Long-tail keyword examples

Long-tail keywords are phrases that contain modifying adjectives and adverbs. SEOs terms these adjectives and adverbs as “keyword modifiers”. Whereas, short-tail keywords are the most basic, broad categories for keywords. They’re typically only one or two words, and give no real direction or specificity to show the user’s intent.

Long-tail Keywords Vs Short – tail Keywords

Short tail keywords examples:

  • Health Insurance
  • Pizza shop
  • Used Cars

Using these short-tail keywords, we can add some more specific content and help to narrow down the search results and get to searcher intent: 

Long tail keywords examples:

  • Health insurance plan
  • Unlimited Pizza shop
  • Used Cars in Ahmedabad

How are long-tail keywords better?

Integrating long-tail keywords, it’s easier to rank than for more common keywords, as fewer website competes for high ranking in the result pages of Google. Thus, longer and more specific search terms, are the easier it is to rank.

Another benefit of long-tail keywords is that, though these keywords are used less in search, the visitor that finds your website using them is much closer to make a purchase decision.

I’m currently looking for a room in Goa to spend our next summer vacation. I started my search with the term ‘vacation Goa. After some searching, I quickly discovered I wanted to go to the Panaji and preferred a beach resort. My search continues, but now I use terms like [vacation room beach resort Panaji]. Using this keyword, I found new sites, which more closely followed my vacation wishes. 

Here, chances for me to book my vacation largely increased.

Long-tail keywords get less search traffic; still have a higher conversion value, as they are more specific.

Like, many bloggers and writers think that using long-tail keywords are only relevant to SEO, helping blog post to rank highly in Google. No, instead, it goes beyond that.

When would-be customers find their long-tail keyword search terms in your post, they’ll feel excited about your blog post.


From personal experience, I found that it’s easier to integrate long-tail keywords in blogs than in any other form of content.

Just remember that search engine optimization has gone beyond picking a few keywords and wrapping text around it. Now, you’ve got to constantly study your customers, know pain points they’re facing with and craft high quality content that will appeal to them.

Now you have a common understanding of what a long –tail keyword is. To learn & enhance your blog writing skills, join Content Writing Course,  that’ll help you with – How to find and use long tail keywords in a blog post, which of course is the next and key step!

Understand Color psychology to Increase Conversion Rate

Color Psychology

Color impact everyone – really, in fact, that color plays a much-debated role in influencing a purchase decision. Indeed, color psychology in marketing greatly influences human emotion and behavior. 

With that, to understand and choose the right color scheme important in marketing, as it can help to tell your story positively while the wrong one can throw off it.

Also, the colors you select can boost your conversion rate.

Thus, the companies test the colors of things like banner ads, advertisement, website, and call – to – action (CTA) buttons. Here Hub Spot has done A/B test button color test, for example, and found that – The test result – a red CTA button outperformed a green CTA button by 21 %.

That is to say, there was an increase in conversion rate, without changing anything except the colour of the CTA. That’s the amazing power of color psychology in marketing.

 Let’s check out the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide.

What is Color Psychology?

Color psychology is an area of research that means, how color influences human behavior and decision making. When this theory used in marketing, for example, different colours impact the way buyers notice a brand in ways that aren’t always likely, such as how certain hues can increase appetite.

The Importance of Colors in Branding

Color theory could be used to communicate value, as well as to sell a product.

Example: Coca Cola Company clear 125 years of offering great service, by using their classic, bold red to brand the campaign.

Coca Cola Color

Wheel of Emotions 

Psychologist Robert Plutchik’s famous “wheel of emotions” illustrates how different shades of some colours correspond to variant emotional states. This model and the theory that it shows were aimed at testing the impact of colours on everyday communications and user experience.

Plutchik shows that there are 8 basic emotions: joy, trust, fear, surprise, sadness, anticipation, anger, and disgust. 

Wheel of Emotions

Colors that are connected with happiness, such as yellow, can increase a person’s willingness to share additional content.


Concluding with, when you understand color psychology and implementing it, you can surely boost your conversion rate. Psychology of color scheme lets you predict how your customers respond to your marketing messages, your social media Ad Copy, call-to-action buttons and links. In the end, marketing is all about understanding customer psychology.

Technique for How to Improve your Blog Readability Score.

Transition Words

Are you looking way to improve your blog readability score? If yes, then, this blog is written for you. Straight by editing an older post and using the simple technique will improve the readability of your blog post.

Transition Words Technique.

Using transition words in your blog can help you to increase the readability of your blog copy. Therefore, the Yoast SEO readability analysis provides feedback on your use of transition words. 

Okay, So now the question comes to your mind. What are they? Why are they so important? And how should you use them?

So, let’s understand all about Transition words and their use in Blog copywriting.

What are transition words?

Transition words are words like ‘but’, ‘and’, ‘so’ and ‘thus’. They help the reader to show the relationship between phrases, sentences or even paragraph. When you use them, in writing it make easier for your readers to understand how your thoughts and ideas are connected. What more interesting, using transition words make writing more interesting and prepare your reader for what’s coming next. 

Types of transition words

Transition words can be bifurcated into several categories drew on the type of transition you want to make. There are often many words available for one transition. At times they mean the same, sometimes there are minor differences. If you’re having a struggle with the English language you’ll have to study and practice their use so that you can make better choices. 

Why transition words important to improve SEO?

Even if transition words don’t influence your SEO directly, yet they are one of the key factors to improve blog readability. Transition words make the text simple and easier to understand. 

Transition words also play a key role in structuring your text. This takes to a better understanding of your text by your readers. A systematic text helps to attract readers to your blog and contributes to improving poor readability in SEO! 

Readability Analysis

How to use transition words  

There are major possible problem areas when it comes to transition words. Let’s start with like everyone uses these words in some way. Few writers never use the words ‘and’, ‘but’, ‘or’ and the like. Using them frequently, however, doesn’t come naturally to everyone. Using transition words effectively needs a couple of things. You have to : 

1. Understand the transition words;

2. Understand how your thoughts and ideas related to each other

3. Understand how to apply transition words properly and in context;

  1. Understand the words

Understanding the transition words is most commonly a problem for non-English speakers. However, many local speakers could also benefit from studying the less frequent ones. Anyhow, it’s easy to do. You just look for a list of transition words and study their definitions. Don’t understate it either, though! They are often quite complex and depend on context.

  1. Understand how your thoughts and ideas related to each other

In the blog post assignments, people hand in for feedback in our content writing course, we see a clear pattern. People who have a better idea of their text structure, use more transition words and do it more effectively. Usually, people just start writing and then firstly just see what happens. So what can you do? 

Firstly break down your text into an introduction part, body, and conclusion, and make sure you know what goal every paragraph delivers. Then, review your text on a sentence level. Find options to make transitions that make sense. If you handle this, try reading texts by other authors and see how they use transition words.

Concluding with, transition words are important for the readability of blog text. Transition words are very important for the readability of your text. Though, many people struggle with them. If you do, study them and see you practice a lot. Our SEO Content Writing training can help you with that. Also, make sure you’re familiar with the structure of your text. In this way, it will be easier to pick the best transition words possible.