Every writer wants to
improve writing readability score and grip audience, with a great writing.
readability seems like a subjective measure. How can you objectively calculate
In 1975, J Peter Kincaid
developed the Flesch-Kincaid readability formula, which actually helped the US
Army to measure the reading difficulty of technical manuals, and make sure the
insurance companies write policies at ninth grade reading level, in most
To truly understand the benefits of testing your content using the Flesch reading ease test, let’s go over what it is, how it works and how you can use it to craft clear, concise and compelling post.
What is Flesch reading ease?
The Flesch reading ease test is a formula that measures the readability of your text. The higher the score, means – text is easy to read. The lower your score, the more difficult it is to read for audience.
Flesch Reading Score Formula
calculate your text readability, the Flesh reading ease test follows this
Hemingway App is consider to be simple and best tool to calculate your
writing readability score. Though Hemingway doesn’t follows the Flesch reading
ease test formula, to grade writing’s readability, The Hemingway App follows
similar formula — the
Automated Readability Index.
If you want to hold an audience, write like Hemingway
In the content marketing industry, it’s not really to win people’s attention anymore — you must hold it. But to truly engage and connect with them, showing off your knowledge and writing like an academic will only left readers confuse and disengage with your content. Instead, write a Clear. Concise. Compelling content like Hemingway did. Even if, he wrote a forth grade reading level, his writing style captive the imagination of the whole world.
Just before you start writing or editing your text, think about your readers and what kind of content they will read. Join content writing course, improve your writing skills.
Yes, Long-tail keywords are still
important & work when it comes to search engine optimization.
Taking in long-tail keywords in your blog post can help you increase
your organic search rankings and organic traffic.
In other words, focusing on long-tail keywords is a great SEO tactic.
What are long-tail keywords?
Long-tail keywords are those three and four more specific keyword phrases – and
usually longer – than more often searched for keywords.
The keywords are very specific to whatever you
are selling. Moreover, they let you gradually to get more blog traffic and to
be noticed by new and motivated audiences.
92% of all words that people type into search engines are long-tail keywords.
Long-tail keyword examples
Long-tail keywords are phrases that contain modifying adjectives and adverbs. SEOs terms these adjectives and adverbs as “keyword modifiers”. Whereas, short-tail keywords are the most basic, broad categories for keywords. They’re typically only one or two words, and give no real direction or specificity to show the user’s intent.
Long-tail Keywords Vs Short – tail Keywords
Short tail keywords examples:
Using these short-tail keywords, we can add some more specific content and help to narrow down the search results and get to searcher intent:
Long tail keywords examples:
Health insurance plan
Unlimited Pizza shop
Used Cars in Ahmedabad
How are long-tail keywords better?
Integrating long-tail keywords, it’s easier to rank than for more common
keywords, as fewer website competes for high ranking in the result pages of
Google. Thus, longer and more specific search terms, are the easier it is to
Another benefit of long-tail keywords is that, though these keywords are
used less in search, the visitor that finds your website using them is much
closer to make a purchase decision.
I’m currently looking for a room in Goa to spend our next summer vacation. I started my search with the term ‘vacation Goa. After some searching, I quickly discovered I wanted to go to the Panaji and preferred a beach resort. My search continues, but now I use terms like [vacation room beach resort Panaji]. Using this keyword, I found new sites, which more closely followed my vacation wishes.
Here, chances for me to book my vacation largely increased.
Long-tail keywords get less
search traffic; still have a higher conversion value, as they are more specific.
Like, many bloggers and writers think that using long-tail keywords are
only relevant to SEO, helping blog post to rank highly in Google. No, instead,
it goes beyond that.
When would-be customers find their long-tail keyword search terms in your post, they’ll feel excited about your blog post.
From personal experience, I found that it’s easier to integrate long-tail
keywords in blogs than in any other form of content.
Just remember that search engine optimization has gone beyond picking a few
keywords and wrapping text around it. Now, you’ve got to constantly study your
customers, know pain points they’re facing with and craft high quality content that will appeal
Now you have a common understanding of what a long –tail keyword is. To
learn & enhance your blog writing skills, join Content Writing Course,
that’ll help you with – How to find and use long tail keywords in a blog
post, which of course is the next and key step!
Color impact everyone – really, in fact, that color plays a much-debated role in influencing a purchase decision. Indeed, color psychology in marketing greatly influences human emotion and behavior.
With that, to understand and choose the right color scheme important in marketing, as it can help to tell your story positively while the wrong one can throw off it.
Also, the colors you select can boost your conversion rate.
Thus, the companies test the colors of things like banner ads, advertisement, website, and call – to – action (CTA) buttons. Here Hub Spot has done A/B test button color test, for example, and found that – The test result – a red CTA button outperformed a green CTA button by 21 %.
That is to say, there was an increase in conversion rate, without changing anything except the colour of the CTA. That’s the amazing power of color psychology in marketing.
Let’s check out the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide.
What is Color Psychology?
Color psychology is an area of research that means, how color influences human behavior and decision making. When this theory used in marketing, for example, different colours impact the way buyers notice a brand in ways that aren’t always likely, such as how certain hues can increase appetite.
The Importance of Colors in Branding
Color theory could be used to communicate value, as well as to sell a product.
Example: Coca Cola Company clear 125 years of offering great service, by using their classic, bold red to brand the campaign.
Wheel of Emotions
Robert Plutchik’s famous “wheel of emotions”
illustrates how different shades of some colours correspond to variant
emotional states. This model and the theory that it shows were aimed at testing
the impact of colours on everyday communications and user experience.
Plutchik shows that there are 8 basic emotions: joy,
trust, fear, surprise, sadness, anticipation, anger, and disgust.
Colors that are connected with happiness, such as yellow, can increase a person’s willingness to share additional content.
Concluding with, when you understand color psychology and implementing it, you can surely boost your conversion rate. Psychology of color scheme lets you predict how your customers respond to your marketing messages, your social media Ad Copy, call-to-action buttons and links. In the end, marketing is all about understanding customer psychology.
Each day, millions of people search for the businesses like yours. It’s time to make your business profile stand out and engage with customers on Google for free with Google My Business Account, where you get more than a business listing. Moreover, Your free Business Profile allows you easily connect with customers across Google Search and Maps.
What is GoogleMyBusiness local listing?
Google My Business is an online service for business owners and operated by Google. The network launched in year 2014 as a way of giving business owners more control of what shows up in the search results when someone searches a particular business name. Henceforth, Google allows business owners to verify their own business data by creating a new profile or claiming an existing auto-generated profile. The Google My Business listing shows in the Google Map section of Google plus the “Local Pack” for qualifying search queries.
Key Features and Free Services offered by GoogleMyBusiness.
1) Editing information
Google My Business allows business owners to display information that can show up in a Google search such as, open hours, address, phone number, and photos. Also, Google may merge the information provided by businesses with information from other sources, including a business’s own website, Google user feedback, and third party websites.This service is free.
2) Create Business Website
Google My Business allows businesses to generate a website totally free of cost.
3) Reviews and Rating
Customers can review businesses and services well so that, in response to that business owners can respond to their reviews.
4) Marketing Posts
Google My Business provides owners to post
updates about business announcements or sales. Currently there are 4 different
post types:What’s New, Event, Product, and Offer.
On each post, users can add a description
about posts, photos or videos and link.
Additionally, they may add an optional Call-To-Action button to posts. The Call-To-Action buttons are Book, Buy, Order Online, Learn More, and Sign Up.
Posts appear in Google search results. Anyways, most post types expire after 7 days, no longer showing in search results at that time. Only event posts expire when the event date the post referenced has passed.
Google My Business, Offer posts a great way, that allows promotional sales or offers from your
Next, Google announced, it has modified how offers view in Google local listings. Here, new layout set-up, a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier.
What it looks like. Here is a screen shot of the new section for offers in the Google business local listing.
How to use google post for marketing your product.
Further, adding an offer is easy, just you can login to your Google My Business account and go to Google Posts section to add offers. Hence, when you create a new post, you should see an option to categorize it as an “offer”. Offers can include a description of offer details, a coupon code, Link to redeem offer or any terms and conditions useful to your audience. Google permits up to 10 unique offers in the local listing carousel.
Why it matters.Google said we want, “to make it easier for people to make decisions about where they want to go and simpler for businesses to attract customers.”
Advantages of Google Posts.
Attract Potential Customers, bringing awareness to special offers you have to customers who are looking for your products & services thus, can offer incentive to place an order, visit your business or may call.
5) Pictures and video
Business owners are able to upload relevant pictures and videos to a company’s Google My Business. Business owners can choose to upload a logo and header images, plus tag photos for specific industry categories such as, Interior, Exterior, Team, At work and Identity. Clients can also add photos to the Google My Business by attaching them to reviews.
Application programming interface is available for systemizing many tasks of Google My Business. API allows to easily manage multiple locations at scale. Use features such as, posts, review responses, menu updates, photos, and many more. Furthermore, usage limitsand you may even request for increased quota if higher API usage is required for your business.
7) Restrictions on Chains
For chain stores and franchises which have businesses in more than 10 locations, Google has placed a restriction on the use of API for creating posts. Also, the manual posting via Google My Business online dashboard is still available, yet post to each location has to be submitted individually. In case, you are a large business interested in automating or scheduling posts, Google welcomes you to join the waiting list by submitting this form.
8) Third party apps
The Google My Business API was expanded to allow third-party tools to schedule posts in advanced similarly, to scheduling tools for social networks like facebook and Twitter.
Benefits of using GoogleMyBusiness.
Manage and maintain your information
Manage and maintain the information that Google users see when they search for your business and products or services that you offer. Thus, businesses that verify their information with Google My Business are likely to be considered reputable by consumers. Also, when customer find your business on Google Maps and Search, make sure that they have access to information like your business working hours, website, and street address.
Interact with customers
Primarily, to optimize your Google Search results, it’s advisable to read and respond to reviews from your customers also, post photos that show off what you do.
Most often, it’s observed that businesses which add photos to their listings get 42% more requests for driving directions on Google Maps and 35% more clicks to their websites than businesses that don’t.
Here, check out insights on how customers searched for your business and also, where those customers are coming from. So that, you can even see information like how many people called your business directly from the phone number on local search results in Search and Maps. with that, when you’re ready with information, logically create and track the performance of Smart campaigns to spread the word about your work.
To conclude, Google My Business is a free and easy-to-use tool for businesses and benefits companies to manage their online presence across Google, with Search and Maps. Moreover, if you confirm and edit your business information, you can both help customers find your business and tell them your story.
Are you looking way to improve your blog readability score? If yes, then, this blog is written for you. Straight by editing an older post and using the simple technique will improve the readability of your blog post.
Transition Words Technique.
Using transition words in your blog can help you to increase the
readability of your blog copy. Therefore, the Yoast SEO readability
analysis provides feedback on your use of transition words.
Okay, So now the question comes to your mind. What are they? Why are
they so important? And how should you use them?
So, let’s understand all about Transition words and their use in Blog copywriting.
What are transition words?
Transition words are words like ‘but’, ‘and’, ‘so’ and ‘thus’. They help the reader to show the relationship between phrases, sentences or even paragraph. When you use them, in writing it make easier for your readers to understand how your thoughts and ideas are connected. What more interesting, using transition words make writing more interesting and prepare your reader for what’s coming next.
Types of transition words
Transition words can be bifurcated into several categories drew on the type of transition you want to make. There are often many words available for one transition. At times they mean the same, sometimes there are minor differences. If you’re having a struggle with the English language you’ll have to study and practice their use so that you can make better choices.
Why transition words important to improve SEO?
Even if transition words don’t influence your SEO directly, yet they are
one of the key factors to improve blog readability. Transition words make the
text simple and easier to understand.
Transition words also play a key role in structuring your text. This takes to a better understanding of your text by your readers. A systematic text helps to attract readers to your blog and contributes to improving poor readability in SEO!
How to use transition words
There are major possible problem areas when it comes to transition
words. Let’s start with like everyone uses these words in some way. Few writers
never use the words ‘and’, ‘but’, ‘or’ and the like. Using them frequently,
however, doesn’t come naturally to everyone. Using transition words effectively
needs a couple of things. You have to :
1. Understand the transition words;
2. Understand how your thoughts and ideas related to each other
3. Understand how to apply transition words properly and in context;
Understand the words
Understanding the transition words is most commonly a problem for non-English speakers. However, many local speakers could also benefit from studying the less frequent ones. Anyhow, it’s easy to do. You just look for a list of transition words and study their definitions. Don’t understate it either, though! They are often quite complex and depend on context.
Understand how your thoughts and ideas related to each other
In the blog post assignments, people hand in for feedback in our content
writing course, we see a clear pattern. People who have a better idea of their
text structure, use more transition words and do it more effectively. Usually,
people just start writing and then firstly just see what happens. So what can
Firstly break down your text into an introduction part, body, and conclusion, and make sure you know what goal every paragraph delivers. Then, review your text on a sentence level. Find options to make transitions that make sense. If you handle this, try reading texts by other authors and see how they use transition words.
Concluding with, transition words are important for the readability of blog text. Transition words are very important for the readability of your text. Though, many people struggle with them. If you do, study them and see you practice a lot. Our SEO Content Writing training can help you with that. Also, make sure you’re familiar with the structure of your text. In this way, it will be easier to pick the best transition words possible.
Well, rewriting your website is much easy and simple than you think.The rewards are considerable. Getting rid of boring & confusing text can improve your branding, increase in page views and readers satisfaction.
SPOTLIGHT ON AUDIENCE
Firstly, look at your website from the perspective of your target audience. Are your website visitors potential employees, student, potential customers or someone else? Why they are visiting your website? Can they easily find what they are looking for – act on it?
Here, you may find that you need to reorganise your site.
1) Cover up important content on top, Don’t just hide content deep within the menu.
2) Each page should contain a call to action button – like contact form, telephone number, add to cart button – this will give user chance to respond.
2. HOW YOU’RE DIFFERENT
Recognize how you are different. For this, you need to review a survey asking your website visitors what they appreciate most about your website. Also, you’d be surprised to know how many businesses fail to communicate their best points.
Moreover, your website just doesn’t display what you offer – it says’ more what you’re like as a company.
Be true. Are you professional, technical, informal, formal, artistic or something else? With that you want your tone and style to reflect what you are like.
Continuing with there are mistakes to be avoided, like grammar and spelling mistake can ruin the effect of a professional website.
3. CLARITY IN WRITING
Each page of your website should’ve got a specific purpose. Hence, every sentence should be more clear, and remove anything unnecessary. While it’s always better to write website page from scratch.
4. Use of Right Keywords
Finally, an important aspect of website content is well research keywords. Use of right keywords in the website content will surely help visitors to reach your page easily and serve its purpose.
Keywords are common words that visitors type or write in the search engine, and if your website contains similar words or sentence they will be redirected to your site.
At times, we are so familiar with our website that we can’t see those problems. In that case, ask someone who can give you honest feedback.
And listen and consider it.
You’ll surprise that rewriting your website with clarity will make a huge difference to your business objectives and visitors ratio.
If you have any questions, or just looking for to rewriting your website content, feel free to contact us. We’ll be happy to help and guide you in the right direction.
Want to learn how to write Startup About Us page? Never fear, help is here! from Professional writer and trainer.
Do you know that the About Us page is the second most visited page on your website. The Home Page is no 1. Moreover, the content of About Us page is really important in build your credibility. Also, people do business with those whom they trust, like and know. However, if buyer is looking for any product or service, and they land on your website, most of time they wanted to know something about you and your business so that they can trust you before they click on BUY icon.
In this blog, you will learn writing Your startup About Us page. Firstly, should tell your story and build relationship with your audience. Moreover, it must be written with the readers in mind. Also, most business owners are great at what they do, but at same time it’s quite challenging from an outsider’s perspective. With that, I like to tell my clients that the About Us page isn’t just about them, it’s about the mutual partnership between them and their customer.
Who Are Your Customers?
Firstly, before writing you need to be clear idea, who is your customer. It is a great idea to setup Customer Personas each of which describes a type of customer. The profile includes their wants, needs, likes, – their demographics – sex, age, education, where they live, their job, their income levels, interest, hobbies, etc. It’s good idea to give each one a name and even use a photo on their profile, so that you can identify with this “person”. So, when you’re writing your marketing marketing and website content , you must keep this target person in mind and write to meet their needs.
What makes your startup About Us page Unique than other About Us pages?
For some people writing a startup About Us page is little challenging and they find themselves wondering where to start. Firstly, all you need to do is, take our a notepad or document on your pc and start noting down points you may want to make. – Just think about your reader – what they will want to know about your business? Moreover, consider telling people you’re new. It’s not disadvantage being new- but it can be fresh and exciting.
Secondly, nobody wants to read dull and boring company history as your About Us Page, and being a startup you can write all fresh and relevant information for readers.
Tell Your Story
Write about your profile, introduce yourself as the owner of the business, let people know what you do, what you love, why you love what you do, why you’re are so passionate about your industry and work you’re in.
Also make sure to details your experience and credentials, with relevant information that will help people get to know, trust and like you. Incase you’re associate in any volunteer activity or charity work, include if it’s related to your audience too. Moreover, using a friendly tone is a good way to engage your reader. Using a friendly and approachable tone is a good way to engage your reader.
Include A Photo
Including a photo on your About Us Page is really important as it will help in building the trust factor with prospective client. As most people are interested to see who is behind the business. If possible hire a professional photographer to capture your best shots.
Tell them why you are Unique
Put more importance on your mission, vision and value and what you’ve plan out to achieve. What innovation your product or services offer? Can you offer more flexibility in delivery and best quality than your competitors?
Tell your customers what you will do for them
People will visit your site only if you give solution to their problem. ie
What products or services do you offer?
How your services will solve your customer’s problem?
It’s telling them exactly what you will do for them.
Boost Your Credibility
Boost your credibility through the use of case studies, testimonial, positive reviews by clients. A positive comment from happy customer further endorses your credibility.
Hope these tips will be helpful and assist you in writing an amazing startup About Us page. If you have any more tips to share, please leave your comments below. Or if you need any professional content writer for writing your About Us Page, check out my writing services and email or call me to discuss your requirement.
Hi, I’m Rachana Pandya Professional Website Content Writer and Trainer, I love to write content dedicated to attracting and engaging your customers. I happily work with clients all around Surat India.
Reason You Need Website Content Writer For Writing Your Business Website.
Hire an Expert Writer.
I’m Rachana and today I’m going to tell you enough reasons you need a professional website content writer for writing your business website, which will surely convince you.
So you’re marketing head, tasked with launching a website in just two to three months, your deadlines appear over you like a chandelier and your to-do list stretches longer and longer.
We all have experienced a feeling of the pressure building overtime…
Yes, you exactly right here! Time
Time is what you don’t have. You need to do research designs, plan that webinar, present your quarterly reports to the boss, plan your meetings – the list goes on.
Holding a big project like a business website, on time is always difficult, especially when wrapped on top of your other marketing responsibilities.
Well, in my experience as a website content writer, content generation and writing for a business website is the biggest time killer. Moreover, it seems to be difficult for marketing managers and in-house team to find the time to plan and write 15 + pages of content.
And even if you find the time to write, where do you start? Many B2C marketing managers ask this question.
Ask Your Digital Marketing Agency to Write the Content for You.
Firstly, contract with the good digital marketing agency, they will have an in-house writing team of one or more quality copywriters on staff.Moreover, they are not just freelance writers without experience or experts who know how to type. They’re expert professional writers.
Secondly, I truly believe that website design matters, but the content is king. Professional writers are serious to their work, and they don’t take the responsibility lightly.
Here’s how a digital agency will help you generate strong content for your website.
#1 Professional Writer Know What to and How to Write for your Business Website Pages.
You just have 5-10 seconds to hold the prospect’s attention, can you do that? Very few read content online; instead, they just scan it!
However, they don’t read, So your contents need to be scannable.
Expert content writers with web writing tricks, write content that is accessible and comprehensible. If you’re unknown to these rules, here’s a very brief overview of a few tips to keep in mind while writing for the web.
You want to top your content, and make it easier to read for readers.
Here are a few pointers:
Informative – start with the most important information, write informative and helpful content for the audience and not for Google
Use the active voice
Bullet points – make it visually appealing users will stay on your page
Awesome Headline – your headline will decide whether a reader will read your content or not, a good headline is where an expert writer can focus
SEO friendly – use the right keywords
And those are just a few points to keep in mind while writing for the web! Digital marketing can help you balance all of these points and “rules” that will improve your web traffic.
# 2 They Write in a Way Prospects Understand
Though the writer will be familiar with your target audience and the goals of your business, but by interacting with staff and prospects and research work. Surely, understand your industry.
An expert writer remains connected to the user, and translate your acronym-laden sentences into a language users understands.
# 3 Optimize Your Content for Search Engines
You want your content to be rank on Google first page. But do you know about keywords, meta tags, alt text, and link text to optimize your page?
The writer with digital knowledge will be more experienced with search engine optimization best practices. Likely, they write more often and study SEO more than you do.
To attract the Google web crawlers with content that’s relevant and engaging as they study competitor’s web pages and backlinks to rank your content.
# 4 Let You Complete Your Project Stress-free
Are you willing to put all your other B2B marketing projects on the back burner to spend hours upon hours of content writing?
You cannot deviate from other lead gen activities for months to focus on the website. You have targets to meet.
By deputing the content writing to an expert writer, you can stress-free continue your other marketing responsibilities, while the writer writes for your website.
Don’t worry; it’s not that you are giving up completely. You will be still a part of the process, working by the writer, answering questions to help him and meet your team’s mission.
The writer just makes you stress-free, allowing you to keep up the speed on other projects.
Professionally written content will be clear, concise and compelling that reaches your audience’s.
Best of all? Good Content Writing always matter, the clever way
Content generation and writing is an important stage of the website project. Writing website content takes time because every word matters.
So don’t do it alone. Take help
In conclusion, hire an expert writer from a digital agency or a freelance writer who will have complete knowledge of SEO and writing of website pages ie About Us page, Home Page, Testimonial Page, Service Page with a writing expertise to make your copy readable and interesting.
Get more creative ideas to improve your website content writing strategy with resources, tips, and insights read my blogs on content writing.