Color impact everyone – really, in fact, that color plays a much-debated role in influencing a purchase decision. Indeed, color psychology in marketing greatly influences human emotion and behavior.
With that, to understand and choose the right color scheme important in marketing, as it can help to tell your story positively while the wrong one can throw off it.
Also, the colors you select can boost your conversion rate.
Thus, the companies test the colors of things like banner ads, advertisement, website, and call – to – action (CTA) buttons. Here Hub Spot has done A/B test button color test, for example, and found that – The test result – a red CTA button outperformed a green CTA button by 21 %.
That is to say, there was an increase in conversion rate, without changing anything except the colour of the CTA. That’s the amazing power of color psychology in marketing.
Let’s check out the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide.
What is Color Psychology?
Color psychology is an area of research that means, how color influences human behavior and decision making. When this theory used in marketing, for example, different colours impact the way buyers notice a brand in ways that aren’t always likely, such as how certain hues can increase appetite.
The Importance of Colors in Branding
Color theory could be used to communicate value, as well as to sell a product.
Example: Coca Cola Company clear 125 years of offering great service, by using their classic, bold red to brand the campaign.
Wheel of Emotions
Psychologist Robert Plutchik’s famous “wheel of emotions” illustrates how different shades of some colours correspond to variant emotional states. This model and the theory that it shows were aimed at testing the impact of colours on everyday communications and user experience.
Plutchik shows that there are 8 basic emotions: joy, trust, fear, surprise, sadness, anticipation, anger, and disgust.
Colors that are connected with happiness, such as yellow, can increase a person’s willingness to share additional content.
Concluding with, when you understand color psychology and implementing it, you can surely boost your conversion rate. Psychology of color scheme lets you predict how your customers respond to your marketing messages, your social media Ad Copy, call-to-action buttons and links. In the end, marketing is all about understanding customer psychology.