Do you know, just by writing the right words in your web content or blog post, helps to increase your website traffic !
Surprise!!!! let see how….
Many content writers and bloggers make this common mistake while writing the web content or blogs, just to impress audience we try to use hard to read difficult English words and jargon in content, but the reality is searcher will type simple English text to explore any information or answer looking for in search engine.
question is ….
will you find the right words or phrase that people search for??
There are many tools available to find out the right Keywords that the people used while search. By using these tools you will get an idea of general terms or words used by audiences to search for particular information and product or services.
Best Free Keywords Research Tools for Content Writing
Just by blending the right keywords in your web content will surely drive more organic search traffic to your website.
With my experience, readers like to read content with simple words or phrases and at the same time, more informative, interesting and relevant. So, just follow this simple tip – Write Right Search Words and Increase Your Website Traffic for Free. If you want to explore and learn more about Web Content and Blog Writing I’ll be happy to help you!
Every writer wants to
improve writing readability score and grip audience, with a great writing.
readability seems like a subjective measure. How can you objectively calculate
In 1975, J Peter Kincaid
developed the Flesch-Kincaid readability formula, which actually helped the US
Army to measure the reading difficulty of technical manuals, and make sure the
insurance companies write policies at ninth grade reading level, in most
To truly understand the benefits of testing your content using the Flesch reading ease test, let’s go over what it is, how it works and how you can use it to craft clear, concise and compelling post.
What is Flesch reading ease?
The Flesch reading ease test is a formula that measures the readability of your text. The higher the score, means – text is easy to read. The lower your score, the more difficult it is to read for audience.
Flesch Reading Score Formula
calculate your text readability, the Flesh reading ease test follows this
Hemingway App is consider to be simple and best tool to calculate your
writing readability score. Though Hemingway doesn’t follows the Flesch reading
ease test formula, to grade writing’s readability, The Hemingway App follows
similar formula — the
Automated Readability Index.
If you want to hold an audience, write like Hemingway
In the content marketing industry, it’s not really to win people’s attention anymore — you must hold it. But to truly engage and connect with them, showing off your knowledge and writing like an academic will only left readers confuse and disengage with your content. Instead, write a Clear. Concise. Compelling content like Hemingway did. Even if, he wrote a forth grade reading level, his writing style captive the imagination of the whole world.
Just before you start writing or editing your text, think about your readers and what kind of content they will read. Join content writing course, improve your writing skills.
Yes, Long-tail keywords are still
important & work when it comes to search engine optimization.
Taking in long-tail keywords in your blog post can help you increase
your organic search rankings and organic traffic.
In other words, focusing on long-tail keywords is a great SEO tactic.
What are long-tail keywords?
Long-tail keywords are those three and four more specific keyword phrases – and
usually longer – than more often searched for keywords.
The keywords are very specific to whatever you
are selling. Moreover, they let you gradually to get more blog traffic and to
be noticed by new and motivated audiences.
92% of all words that people type into search engines are long-tail keywords.
Long-tail keyword examples
Long-tail keywords are phrases that contain modifying adjectives and adverbs. SEOs terms these adjectives and adverbs as “keyword modifiers”. Whereas, short-tail keywords are the most basic, broad categories for keywords. They’re typically only one or two words, and give no real direction or specificity to show the user’s intent.
Long-tail Keywords Vs Short – tail Keywords
Short tail keywords examples:
Using these short-tail keywords, we can add some more specific content and help to narrow down the search results and get to searcher intent:
Long tail keywords examples:
Health insurance plan
Unlimited Pizza shop
Used Cars in Ahmedabad
How are long-tail keywords better?
Integrating long-tail keywords, it’s easier to rank than for more common
keywords, as fewer website competes for high ranking in the result pages of
Google. Thus, longer and more specific search terms, are the easier it is to
Another benefit of long-tail keywords is that, though these keywords are
used less in search, the visitor that finds your website using them is much
closer to make a purchase decision.
I’m currently looking for a room in Goa to spend our next summer vacation. I started my search with the term ‘vacation Goa. After some searching, I quickly discovered I wanted to go to the Panaji and preferred a beach resort. My search continues, but now I use terms like [vacation room beach resort Panaji]. Using this keyword, I found new sites, which more closely followed my vacation wishes.
Here, chances for me to book my vacation largely increased.
Long-tail keywords get less
search traffic; still have a higher conversion value, as they are more specific.
Like, many bloggers and writers think that using long-tail keywords are
only relevant to SEO, helping blog post to rank highly in Google. No, instead,
it goes beyond that.
When would-be customers find their long-tail keyword search terms in your post, they’ll feel excited about your blog post.
From personal experience, I found that it’s easier to integrate long-tail
keywords in blogs than in any other form of content.
Just remember that search engine optimization has gone beyond picking a few
keywords and wrapping text around it. Now, you’ve got to constantly study your
customers, know pain points they’re facing with and craft high quality content that will appeal
Now you have a common understanding of what a long –tail keyword is. To
learn & enhance your blog writing skills, join Content Writing Course,
that’ll help you with – How to find and use long tail keywords in a blog
post, which of course is the next and key step!
Color impact everyone – really, in fact, that color plays a much-debated role in influencing a purchase decision. Indeed, color psychology in marketing greatly influences human emotion and behavior.
With that, to understand and choose the right color scheme important in marketing, as it can help to tell your story positively while the wrong one can throw off it.
Also, the colors you select can boost your conversion rate.
Thus, the companies test the colors of things like banner ads, advertisement, website, and call – to – action (CTA) buttons. Here Hub Spot has done A/B test button color test, for example, and found that – The test result – a red CTA button outperformed a green CTA button by 21 %.
That is to say, there was an increase in conversion rate, without changing anything except the colour of the CTA. That’s the amazing power of color psychology in marketing.
Let’s check out the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide.
What is Color Psychology?
Color psychology is an area of research that means, how color influences human behavior and decision making. When this theory used in marketing, for example, different colours impact the way buyers notice a brand in ways that aren’t always likely, such as how certain hues can increase appetite.
The Importance of Colors in Branding
Color theory could be used to communicate value, as well as to sell a product.
Example: Coca Cola Company clear 125 years of offering great service, by using their classic, bold red to brand the campaign.
Wheel of Emotions
Robert Plutchik’s famous “wheel of emotions”
illustrates how different shades of some colours correspond to variant
emotional states. This model and the theory that it shows were aimed at testing
the impact of colours on everyday communications and user experience.
Plutchik shows that there are 8 basic emotions: joy,
trust, fear, surprise, sadness, anticipation, anger, and disgust.
Colors that are connected with happiness, such as yellow, can increase a person’s willingness to share additional content.
Concluding with, when you understand color psychology and implementing it, you can surely boost your conversion rate. Psychology of color scheme lets you predict how your customers respond to your marketing messages, your social media Ad Copy, call-to-action buttons and links. In the end, marketing is all about understanding customer psychology.
Are you looking way to improve your blog readability score? If yes, then, this blog is written for you. Straight by editing an older post and using the simple technique will improve the readability of your blog post.
Transition Words Technique.
Using transition words in your blog can help you to increase the
readability of your blog copy. Therefore, the Yoast SEO readability
analysis provides feedback on your use of transition words.
Okay, So now the question comes to your mind. What are they? Why are
they so important? And how should you use them?
So, let’s understand all about Transition words and their use in Blog copywriting.
What are transition words?
Transition words are words like ‘but’, ‘and’, ‘so’ and ‘thus’. They help the reader to show the relationship between phrases, sentences or even paragraph. When you use them, in writing it make easier for your readers to understand how your thoughts and ideas are connected. What more interesting, using transition words make writing more interesting and prepare your reader for what’s coming next.
Types of transition words
Transition words can be bifurcated into several categories drew on the type of transition you want to make. There are often many words available for one transition. At times they mean the same, sometimes there are minor differences. If you’re having a struggle with the English language you’ll have to study and practice their use so that you can make better choices.
Why transition words important to improve SEO?
Even if transition words don’t influence your SEO directly, yet they are
one of the key factors to improve blog readability. Transition words make the
text simple and easier to understand.
Transition words also play a key role in structuring your text. This takes to a better understanding of your text by your readers. A systematic text helps to attract readers to your blog and contributes to improving poor readability in SEO!
How to use transition words
There are major possible problem areas when it comes to transition
words. Let’s start with like everyone uses these words in some way. Few writers
never use the words ‘and’, ‘but’, ‘or’ and the like. Using them frequently,
however, doesn’t come naturally to everyone. Using transition words effectively
needs a couple of things. You have to :
1. Understand the transition words;
2. Understand how your thoughts and ideas related to each other
3. Understand how to apply transition words properly and in context;
Understand the words
Understanding the transition words is most commonly a problem for non-English speakers. However, many local speakers could also benefit from studying the less frequent ones. Anyhow, it’s easy to do. You just look for a list of transition words and study their definitions. Don’t understate it either, though! They are often quite complex and depend on context.
Understand how your thoughts and ideas related to each other
In the blog post assignments, people hand in for feedback in our content
writing course, we see a clear pattern. People who have a better idea of their
text structure, use more transition words and do it more effectively. Usually,
people just start writing and then firstly just see what happens. So what can
Firstly break down your text into an introduction part, body, and conclusion, and make sure you know what goal every paragraph delivers. Then, review your text on a sentence level. Find options to make transitions that make sense. If you handle this, try reading texts by other authors and see how they use transition words.
Concluding with, transition words are important for the readability of blog text. Transition words are very important for the readability of your text. Though, many people struggle with them. If you do, study them and see you practice a lot. Our SEO Content Writing training can help you with that. Also, make sure you’re familiar with the structure of your text. In this way, it will be easier to pick the best transition words possible.