Content Writers Services for your business in Surat

Content Writing In Surat
Content Writer in Surat

What kind of freelance content writers do you need? Your answers mainly depends on your business goals for the content you want to create.Before you hire a freelance content writer its important to define the purpose and goal for your project to ensure you attract candidates with the right skill that match the type of writing required.

Do you have enough time and people to fulfill your content vision ?

It’s observe that 62% of marketers are challenged by a lack of time to create content in Surat. Moreover, finding  talented people is equally challenging within budget to hire them.

You have many responsibility within limited time, stories to tell,building brand reputation, sales goals and targets to be finished on time. And finally , you can manage to find a specialize writer to support all of these grand efforts

Before you hire a freelance content writer services, take a time to understand the types of content writers that exists. Then you’ll have the clarity to make better hiring decisions for your content initiatives.

Job of a content writer

A freelance content writer does many things as there are many types of freelance writing niches. Every content writer have unique skills with specializes and experience in  different areas. Here we will discuss the content types each writer handles.

As you will known the common types of freelance content writers for hire, you’ll be ready to select the right candidate for your business writing.

List out popular types of content writers in Surat:

  1. . Blog writer in Surat

A blog writer is specialize to turn complex to turn complex boring topics into interesting conservation. They are expert in converting engaging content that performs well. They are devoted to making engaging content that performs well. Finally, the blog writer will decide on a title with the highest click-through potential.

Blog writers use their inquisitive powers to research on the topic to strengthen blog content. If they don’t understand the topic they would reach out the experts for support.Additionally they would reach-out the experts and influence rs to produce interviews, tips and add contributor quotes that brings more credibility to content.

Given that a published blog post is ultimately another page on your website, blog writers are also tend to have SEO expertise. A skilled blog writers always perform keywords research and optimize the content, by integrating keyword phrases appropriately without compromising the core of the content.

A freelance blog writer handles:

  • Articles
  • Blog Posts
  • Expert Interviews
  • Profile writing
  • Research
  1. Brand Story Teller in Surat

A brand writer is a natural-born storyteller and they don’t rest until they find their story. Brand writers makes excellent brand ambassadors. They show your brand in a positive light, whether they are writing for press releases or customer stories.

They’re aware of the delicacy of a brand’s reputation, so it is in their nature to regularly fact-check data and quotes before published.

A brand writers excels at long-form content and human interest pieces that are pitched to third-parties for media or publication placements. They also genius in writing highly compelling headlines that drive click-through and shares.

A brand writing is ideal for:

  • Brand stories
  • Interview
  • Customer stories
  • Profiles
  • Company bios
  1. Copywriter in Surat

A copywriter is clever, able to switch their creative mind, they get to connect pieces of information so the reader find ease in even the most complex digital journey.

A copywriter speak the language of your brand and your customer. From website pages to product descriptions, a good copywriter cobble together experiences with every sentence. Copywriters have good analytical skill to provide details and data to help them craft messaging strategically.

A copywriter knocks out:

  • Website copy content
  • Info graphics
  • One Liner
  • Print Media
  • Product descriptions
  • Sales copy
  1. Ghostwriter in Surat

A ghostwriter are expert, as they are used to asking people detailed personal and professional questions to capture expertise, stories, and tone.

Ensure that you hire a ghostwriter, who is immense confidence and credibility as you will entrust them with greater voice of your brand and people behind your brand.

A ghostwriter is right for:

  • Articles
  • E books
  • White papers
  • Off-page content
  • Website Content Copy
  1. Technical writer in Surat

A tech writer provide in depth knowledge of technology – how to use it, how to build it, working, the processes and the mechanics.

A technical writer produces:

  • How to
  • Guide
  • Instructions
  • Manuals
  • UX (User Experience) Messaging

Find a Writer to Manage Your Content and Grow Your Business in Surat

  1. Social media writer in Surat

A social media writer is undoubtedly the loudest voice of a brand. Every day this writer releases content into the social media, with the aim of sparking conversations and interactions.Social media content is not just about punchy lines and hashtags, it’s also includes technical and fast paced.

93 % of marketers reports that their social media efforts have generated more exposure for their organizations. When hiring a social media content writer trust is major factor as this person will become your brand’s spoke-person.

A social media writer is your right choice for

  • Social media post
  • Quizzes
  • Interactive content
  • Platform-specific content
  • PR outreach
  1. Email writer in Surat

An email copy writer have a strong understanding of lead generation strategy and how content supports those efforts. Understanding human psychology is a huge part of their writing process.

They call to action phrases and write headlines, taking sales initiatives into consideration with the creation and placement of every word.

An email writer creates:

  • New letters
  • Drip campaigns
  • Transnational emails
  • Sales nurture
  • Customer nurture
  1. Scriptwriter in Surat

A scriptwriter helps in multimedia projects. They provide storytelling expertise and stay with the messaging strategy. Scriptwriters visualize how words goes well with page will eventually translate with multimedia like videos and podcasts.

Script writers helps explainer videos, with one liners about the products features and benefits. Customer story videos, they ask interview questions the draw out impactful brand experiences.You’ll know you found the right scriptwriter in Surat because they will see the big picture of your content vision from day one.

A scriptwriter is a creative way for:

  • Video Scripts
  • Explainer Video scripts
  • Podcast Scripts
  • Radio / Audio Scripts
  • Motion Graphics scripts
  • Chat bots
  1.  Ad and promo writer in Surat

Ad and promo writers are mainly performance-driven writers. The job of promo writer is to create messaging that both resonates with prospects while inspiring them to take a very specific course of action that results in a captured lead for sales. This writer expects to know about your goals, so that they can visualize what they are aiming for.

An ad and promo writer is your best option for

  • Advertising copy
  • Direct mail copy
  • Landing pages
  • Promo blurbs onsite
  • Product descriptions
  • Sales collateral

Content is complex process and you need variety of writing specialists to help brands succeed.Understand exactly what type of content writer services you need to support your content strategy.

Now you exactly know what type of content writing services  you need to support your strategy. The next step is finding talent. Use Craft Ink to quickly hire freelance content writers & copy writing services in Surat and start fulfilling your content vision.

Know the Power of Brand Storytelling and Create Trust

Brand Story Telling Content writing
Brand Storytelling

Brand Storytelling is a powerful way to bring life to brand. Stories are not just limited to cinemas and television, but now it is the important tool to build your brand and create trust with compelling stories.


An authentic brand storytelling actually improves trust, of the audience. Story telling is all the trending, and slowly brands are enjoying the power of stories to transform their presence and identity globally.

Some well known brands such as Nike and Coca cola have realized the power of their brand long back, and used it as a tool to build a strong connection with their audience.

Companies like Titan possess brand stories that are legendary in their status.

So…..thinking ….

What’s in a story and how it create feeling of trust in customers??

How Stories Create Trust

Stories are the strong tool in human communication. And that’s the reason stories are so popular among brand, business and individuals.

 According to studies, the human brain reacts to the descriptive power of words in deeply affecting ways, inducing both the sensory and motor cortex. Story reading is just like feel an experience and coordinate our minds with the Hero ie subject of the story.

In other terms Scientists call it neural coupling.

Here in the process of neural coupling, a narrator and listener share a story that allows their brands to interact in a positive and action oriented way. It’s a activity were comes in mind of two people at once,touching the same areas of brain during the process of storytelling. 

Successful neural coupling results greater awareness, understanding, anticipation, and interest.

The overall result of awareness, understanding, anticipation, and interest is trust

Thus through telling a story and connecting with the reader, a writer can actually generate trust in the reader.

Stories produces trust, but not all stories. Your story should involved right features – that produce successful neural coupling, also  You must tell a story that has the right features — features that produce successful neural coupling, plus those shows quality  features.


The beautiful thing about story is that it exist.Real stories keep on going and connecting with readers.So,keep your story live and updating to impress your customers and give them the best background about your brand.

Write Right Search Words and Increase Your Website Traffic for Free

Write Right Search Words to Increase Your Website Traffic for free
Write Right Search Words

Do you know, just by writing the right words in your web content or blog post, helps to increase your website traffic !

Surprise!!!! let see how….

Many content writers and bloggers make this common mistake while writing the web content or blogs, just to impress audience we try to use hard to read difficult English words and jargon in content, but the reality is searcher will type simple English text to explore any information or answer looking for in search engine.

Now the question is ….

How will you find the right words or phrase that people search for??

There are many tools available to find out the right Keywords that the people used while search. By using these tools you will get an idea of general terms or words used by audiences to search for particular information and product or services.

 Best Free Keywords Research Tools for Content Writing

Just by blending the right keywords in your web content will surely drive more organic search traffic to your website.


With my experience, readers like to read content with simple words or phrases and at the same time, more informative, interesting and relevant. So, just follow this simple tip – Write Right Search Words and Increase Your Website Traffic for Free. If you want to explore and learn more about Web Content and Blog Writing I’ll be happy to help you!

Flesch Reading Ease Help to Improve Writing Readability Score

Every writer wants to improve writing readability score and grip audience, with a great writing.

But, How?????

Evidently, readability seems like a subjective measure. How can you objectively calculate it?

In 1975, J Peter Kincaid developed the Flesch-Kincaid readability formula, which actually helped the US Army to measure the reading difficulty of technical manuals, and make sure the insurance companies write policies at ninth grade reading level, in most American states.

To truly understand the benefits of testing your content using the Flesch reading ease test, let’s go over what it is, how it works and how you can use it to craft clear, concise and compelling post.

What is Flesch reading ease?

The Flesch reading ease test is a formula that measures the readability of your text. The higher the score, means – text is easy to read. The lower your score, the more difficult it is to read for audience.

Flesch Reading Score Formula

To calculate your text readability, the Flesh reading ease test follows this formula:

206.835 – 1.015*(total words/total sentences) – 84.6*(total syllables/total words)

After calculating score, check out below table to match it with a related reading level:

Flesch Reading Score improve writing Readability Score

A score of 100 means your text is very easy to read. And, a score of 0 means your text is very difficult to read. And you need to improve readability of text.

Still, no one has time to calculate an entire piece’s vocables, words, and sentences.

Well, the Hemingway App can calculate its readability for you.

Tools for Testing Readability

Hemingway App is consider to be simple and best tool to calculate your writing readability score. Though Hemingway doesn’t follows the Flesch reading ease test formula, to grade writing’s readability, The Hemingway App follows similar formula  — the Automated Readability Index.

The Automated Readability Index  formula will grade your writing by reading level, so if your content score  “8”, you write at an 8th-grade level.

As per  The Hemingway App, most people read at a 10th grade level, so try to aim for a readability score of 10 when writing content.

If you want to hold an audience, write like Hemingway

In the content marketing industry, it’s not really to win people’s attention anymore — you must hold it. But to truly engage and connect with them, showing off your knowledge and writing like an academic will only left readers confuse and disengage with your content. Instead, write a Clear. Concise. Compelling content like Hemingway did. Even if, he wrote a forth grade reading level, his writing style captive the imagination of the whole world.

Just before you start writing or editing your text, think about your readers and what  kind of content they will read. Join content writing course, improve your writing skills.

Use Long-tail Keywords in Your Blog Post: Increase Organic Traffic

Long-tail Keywords

Do Long-tail Keywords still work?

Yes, Long-tail keywords are still important & work when it comes to search engine optimization.

Taking in long-tail keywords in your blog post can help you increase your organic search rankings and organic traffic.

In other words, focusing on long-tail keywords is a great SEO tactic.

What are long-tail keywords?

Long-tail keywords are those three and four more specific keyword phrases – and usually longer – than more often searched for keywords.

The keywords are very specific to whatever you are selling. Moreover, they let you gradually to get more blog traffic and to be noticed by new and motivated audiences.

92% of all words that people type into search engines are long-tail keywords.

Long-tail keyword examples

Long-tail keywords are phrases that contain modifying adjectives and adverbs. SEOs terms these adjectives and adverbs as “keyword modifiers”. Whereas, short-tail keywords are the most basic, broad categories for keywords. They’re typically only one or two words, and give no real direction or specificity to show the user’s intent.

Long-tail Keywords Vs Short – tail Keywords

Short tail keywords examples:

  • Health Insurance
  • Pizza shop
  • Used Cars

Using these short-tail keywords, we can add some more specific content and help to narrow down the search results and get to searcher intent: 

Long tail keywords examples:

  • Health insurance plan
  • Unlimited Pizza shop
  • Used Cars in Ahmedabad

How are long-tail keywords better?

Integrating long-tail keywords, it’s easier to rank than for more common keywords, as fewer website competes for high ranking in the result pages of Google. Thus, longer and more specific search terms, are the easier it is to rank.

Another benefit of long-tail keywords is that, though these keywords are used less in search, the visitor that finds your website using them is much closer to make a purchase decision.

I’m currently looking for a room in Goa to spend our next summer vacation. I started my search with the term ‘vacation Goa. After some searching, I quickly discovered I wanted to go to the Panaji and preferred a beach resort. My search continues, but now I use terms like [vacation room beach resort Panaji]. Using this keyword, I found new sites, which more closely followed my vacation wishes. 

Here, chances for me to book my vacation largely increased.

Long-tail keywords get less search traffic; still have a higher conversion value, as they are more specific.

Like, many bloggers and writers think that using long-tail keywords are only relevant to SEO, helping blog post to rank highly in Google. No, instead, it goes beyond that.

When would-be customers find their long-tail keyword search terms in your post, they’ll feel excited about your blog post.


From personal experience, I found that it’s easier to integrate long-tail keywords in blogs than in any other form of content.

Just remember that search engine optimization has gone beyond picking a few keywords and wrapping text around it. Now, you’ve got to constantly study your customers, know pain points they’re facing with and craft high quality content that will appeal to them.

Now you have a common understanding of what a long –tail keyword is. To learn & enhance your blog writing skills, join Content Writing Course,  that’ll help you with – How to find and use long tail keywords in a blog post, which of course is the next and key step!

Understand Color psychology to Increase Conversion Rate

Color Psychology

Color impact everyone – really, in fact, that color plays a much-debated role in influencing a purchase decision. Indeed, color psychology in marketing greatly influences human emotion and behavior. 

With that, to understand and choose the right color scheme important in marketing, as it can help to tell your story positively while the wrong one can throw off it.

Also, the colors you select can boost your conversion rate.

Thus, the companies test the colors of things like banner ads, advertisement, website, and call – to – action (CTA) buttons. Here Hub Spot has done A/B test button color test, for example, and found that – The test result – a red CTA button outperformed a green CTA button by 21 %.

That is to say, there was an increase in conversion rate, without changing anything except the colour of the CTA. That’s the amazing power of color psychology in marketing.

 Let’s check out the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide.

What is Color Psychology?

Color psychology is an area of research that means, how color influences human behavior and decision making. When this theory used in marketing, for example, different colours impact the way buyers notice a brand in ways that aren’t always likely, such as how certain hues can increase appetite.

The Importance of Colors in Branding

Color theory could be used to communicate value, as well as to sell a product.

Example: Coca Cola Company clear 125 years of offering great service, by using their classic, bold red to brand the campaign.

Coca Cola Color

Wheel of Emotions 

Psychologist Robert Plutchik’s famous “wheel of emotions” illustrates how different shades of some colours correspond to variant emotional states. This model and the theory that it shows were aimed at testing the impact of colours on everyday communications and user experience.

Plutchik shows that there are 8 basic emotions: joy, trust, fear, surprise, sadness, anticipation, anger, and disgust. 

Wheel of Emotions

Colors that are connected with happiness, such as yellow, can increase a person’s willingness to share additional content.


Concluding with, when you understand color psychology and implementing it, you can surely boost your conversion rate. Psychology of color scheme lets you predict how your customers respond to your marketing messages, your social media Ad Copy, call-to-action buttons and links. In the end, marketing is all about understanding customer psychology.

Google My Business – Engage with your Customer.

Google My Business

Each day, millions of people search for the businesses like yours. It’s time to make your business profile stand out and engage with customers on Google for free with Google My Business Account, where you get more than a business listing. Moreover, Your free Business Profile allows you easily connect with customers across Google Search and Maps.

What is GoogleMyBusiness local listing?

Google My Business is an online service for business owners and operated by Google. The network launched in year 2014 as a way of giving business owners more control of what shows up in the search results when someone searches a particular business name. Henceforth, Google allows business owners to verify their own business data by creating a new profile or claiming an existing auto-generated profile. The Google My Business listing shows in the Google Map section of Google plus  the “Local Pack” for qualifying search queries.

Key Features and Free Services offered by GoogleMyBusiness.

  1. 1) Editing information

Google My Business allows business owners to display information that can show up in a Google search such as, open hours, address, phone number, and photos. Also, Google may merge the information provided by businesses with information from other sources, including a business’s own website, Google user feedback, and third party websites.This service is free.

  1. 2) Create Business Website

Google My Business allows businesses to generate a website totally free of cost.

  1. 3) Reviews and Rating

Customers can review businesses and services well so that, in response to that business owners can respond to their reviews.

  1. 4) Marketing Posts

Google My Business provides owners to post updates about business announcements or sales. Currently there are 4 different post types:What’s New, Event, Product, and Offer.

On each post, users can add a description about posts, photos or videos and link.

Additionally, they may add an optional Call-To-Action button to posts. The Call-To-Action buttons are Book, Buy, Order Online, Learn More, and Sign Up.

Posts appear in Google search results. Anyways, most post types expire after 7 days, no longer showing in search results at that time. Only event posts expire when the event date the post referenced has passed.

Google My Business, Offer posts a great way, that allows   promotional sales or offers from your business

Next, Google announced, it has modified how offers view in Google local listings. Here, new layout set-up,  a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier.

What it looks like. Here is a screen shot of the new section for offers in the Google business local listing.

How to use google post for marketing your product.

Further, adding an offer is easy, just you can login to your Google My Business account and go to Google Posts section to add offers. Hence, when you create a new post, you should see an option to categorize it as an “offer”. Offers can include a description of  offer details, a coupon code, Link to redeem offer or any terms and conditions useful to your audience. Google permits up to 10 unique offers in the local listing carousel.

Why it matters. Google said we want, “to make it easier for people to make decisions about where they want to go and simpler for businesses to attract customers.”

Advantages of Google Posts.

 Attract Potential Customers, bringing awareness to special offers you have to customers who are looking for your products & services thus, can offer incentive to place an order, visit your business or may call.

  1. 5) Pictures and video

Business owners are able to upload relevant pictures and videos to a company’s Google My Business. Business owners can choose to upload a logo and header images, plus tag photos for specific industry categories such as, Interior, Exterior, Team, At work and Identity. Clients can also add photos to the Google My Business by attaching them to reviews.

  1. 6) API

Application programming interface is available for systemizing many tasks of Google My Business. API allows to easily manage multiple locations at scale. Use features such as, posts, review responses, menu updates, photos, and many more. Furthermore, usage limitsand you may even request for increased quota if higher API usage is required for your business.

  1. 7) Restrictions on Chains

For chain stores and franchises which have businesses in more than 10 locations, Google has placed a restriction on the use of API for creating posts. Also, the manual posting via Google My Business online dashboard is still available, yet post to each location has to be submitted individually. In case, you are a large business interested in automating or scheduling posts, Google welcomes you to join the waiting list by submitting this form.

  1. 8) Third party apps

The Google My Business API was expanded to allow third-party tools to schedule posts in advanced similarly, to scheduling tools for social networks like facebook and Twitter.

Benefits of using GoogleMyBusiness.

Manage and maintain your information

Manage and maintain the information that Google users see when they search for your business and products or services that you offer. Thus, businesses that verify their information with Google My Business are likely to be considered reputable by consumers. Also, when customer find  your business on Google Maps and Search, make sure that they have access to information like your business working hours, website, and street address.

Interact with customers

Primarily, to optimize your Google Search results, it’s advisable to read and respond to reviews from your customers also, post photos that show off what you do.

Most often, it’s observed that businesses which add photos to their listings get 42% more requests for driving directions on Google Maps and 35% more clicks to their websites than businesses that don’t.

Here, check out insights on how customers searched for your business and also, where those customers are coming from. So that, you can even see information like how many people called your business directly from the phone number on local search results in Search and Maps. with that, when you’re ready with information, logically create and track the performance of Smart campaigns to spread the word about your work.


To conclude, Google My Business is a free and easy-to-use tool for businesses and benefits companies to manage their online presence across Google, with Search and Maps. Moreover, if you confirm and edit your business information, you can both help customers find your business and tell them your story.

Technique for How to Improve your Blog Readability Score.

Transition Words

Are you looking way to improve your blog readability score? If yes, then, this blog is written for you. Straight by editing an older post and using the simple technique will improve the readability of your blog post.

Transition Words Technique.

Using transition words in your blog can help you to increase the readability of your blog copy. Therefore, the Yoast SEO readability analysis provides feedback on your use of transition words. 

Okay, So now the question comes to your mind. What are they? Why are they so important? And how should you use them?

So, let’s understand all about Transition words and their use in Blog copywriting.

What are transition words?

Transition words are words like ‘but’, ‘and’, ‘so’ and ‘thus’. They help the reader to show the relationship between phrases, sentences or even paragraph. When you use them, in writing it make easier for your readers to understand how your thoughts and ideas are connected. What more interesting, using transition words make writing more interesting and prepare your reader for what’s coming next. 

Types of transition words

Transition words can be bifurcated into several categories drew on the type of transition you want to make. There are often many words available for one transition. At times they mean the same, sometimes there are minor differences. If you’re having a struggle with the English language you’ll have to study and practice their use so that you can make better choices. 

Why transition words important to improve SEO?

Even if transition words don’t influence your SEO directly, yet they are one of the key factors to improve blog readability. Transition words make the text simple and easier to understand. 

Transition words also play a key role in structuring your text. This takes to a better understanding of your text by your readers. A systematic text helps to attract readers to your blog and contributes to improving poor readability in SEO! 

Readability Analysis

How to use transition words  

There are major possible problem areas when it comes to transition words. Let’s start with like everyone uses these words in some way. Few writers never use the words ‘and’, ‘but’, ‘or’ and the like. Using them frequently, however, doesn’t come naturally to everyone. Using transition words effectively needs a couple of things. You have to : 

1. Understand the transition words;

2. Understand how your thoughts and ideas related to each other

3. Understand how to apply transition words properly and in context;

  1. Understand the words

Understanding the transition words is most commonly a problem for non-English speakers. However, many local speakers could also benefit from studying the less frequent ones. Anyhow, it’s easy to do. You just look for a list of transition words and study their definitions. Don’t understate it either, though! They are often quite complex and depend on context.

  1. Understand how your thoughts and ideas related to each other

In the blog post assignments, people hand in for feedback in our content writing course, we see a clear pattern. People who have a better idea of their text structure, use more transition words and do it more effectively. Usually, people just start writing and then firstly just see what happens. So what can you do? 

Firstly break down your text into an introduction part, body, and conclusion, and make sure you know what goal every paragraph delivers. Then, review your text on a sentence level. Find options to make transitions that make sense. If you handle this, try reading texts by other authors and see how they use transition words.

Concluding with, transition words are important for the readability of blog text. Transition words are very important for the readability of your text. Though, many people struggle with them. If you do, study them and see you practice a lot. Our SEO Content Writing training can help you with that. Also, make sure you’re familiar with the structure of your text. In this way, it will be easier to pick the best transition words possible.

Need to Rewrite Website Content

Rewrite Website Content
Yes, you need to rewrite your website content.

Well, rewriting your website is much easy and simple than you think.The rewards are considerable. Getting rid of boring & confusing text can improve your branding, increase in page views and readers satisfaction.


Firstly, look at your website from the perspective of your target audience. Are your website visitors potential employees, student, potential customers or someone else? Why they are visiting your website? Can they easily find what they are looking for – act on it?

Here, you may find that you need to reorganise your site.

  • 1)    Cover up important content on top, Don’t just hide content deep within the menu.

  • 2)    Each page should contain a call to action button – like contact form, telephone number, add to cart button – this will give user chance to respond.


Recognize how you are different. For this, you need to review a survey asking your website visitors what they appreciate most about your website. Also, you’d be surprised to know how many businesses fail to communicate their best points.

Moreover, your website just doesn’t display what you offer – it says’ more what you’re like as a company.

Be true. Are you professional, technical, informal, formal, artistic or something else?  With that you want your tone and style to reflect what you are like.

Continuing with there are mistakes to be avoided, like grammar and spelling mistake can ruin the effect of a professional website.


Each page of your website should’ve got a specific purpose. Hence, every sentence should be more clear, and remove anything unnecessary. While it’s always better to write website page from scratch.

  1. 4. Use of Right Keywords

Finally, an important aspect of website content is well research keywords. Use of right keywords in the website content will surely help visitors to reach your page easily and serve its purpose.

Keywords are common words that visitors type or write in the search engine, and if your website contains similar words or sentence they will be redirected to your site.

 At times, we are so familiar with our website that we can’t see those problems. In that case, ask someone who can give you honest feedback.

And listen and consider it.

You’ll surprise that rewriting your website with clarity will make a huge difference to your business objectives and visitors ratio.

If you have any questions, or just looking for to rewriting your website content, feel free to contact us. We’ll be happy to help and guide you in the right direction.

Learn How to Write Startup About Us Page

Want to learn how to write Startup About Us page? Never fear, help is here! from Professional writer and trainer.

Do you know that the About Us page is the second most visited page on your website. The Home Page is no 1. Moreover, the content of About Us page is really important in build your credibility. Also, people do business with those whom they trust, like and know. However, if buyer is looking for any product or service, and they land on your website, most of time they wanted to know something about you and your  business so that they can trust you before they click on BUY icon.

In this blog, you will learn writing Your startup About Us page. Firstly, should tell your story and build relationship with your audience. Moreover, it must be written with the readers in mind. Also, most business owners are great at what they do, but at same time it’s quite challenging from an outsider’s perspective. With that, I like to tell my clients that the About Us page isn’t just about them, it’s about the mutual partnership between them and their customer.

Who Are Your Customers?

Firstly, before writing you need to be clear idea, who is your customer. It is a great idea to setup Customer Personas each of which describes a type of customer. The profile includes their wants, needs, likes, – their demographics – sex, age, education, where they live, their job, their income levels, interest, hobbies, etc. It’s good idea to give each one a name and even use a photo on their profile, so that you can identify with this “person”. So, when you’re writing your marketing marketing and website content , you must keep this target person in mind and write to meet their needs.

What makes your startup About Us page Unique than other About Us pages?

For some people writing a startup About Us page is little challenging and they find themselves wondering where to start. Firstly, all you need to do is, take our a notepad or document on your pc and start noting down points you may want to make. – Just think about your reader – what they will want to know about your business? Moreover, consider telling people you’re new. It’s not disadvantage being new- but it can be fresh and exciting.

Secondly, nobody wants to read dull and boring company history as your About Us Page, and being a startup you can write all fresh and relevant information for readers.

Tell Your Story

Write about your profile,  introduce yourself as the owner of the business, let people know what you do, what you love, why you love what you do, why you’re are so passionate about your industry and work you’re in.

Also make sure to details your experience and credentials, with relevant information that will help people get to know, trust and like you. Incase you’re associate in any volunteer activity or charity work, include if it’s related to your audience too. Moreover, using a friendly tone is a good way to engage your reader.  Using a friendly and approachable tone is a good way to engage your reader.

Include A Photo

Including a photo on your About Us Page is really important as it will help in building the trust factor with prospective client. As most people are interested to see who is behind the business. If possible hire a professional photographer to capture your best shots.

Tell them why you are Unique

Put more importance on your mission, vision and value and what you’ve plan out to achieve. What innovation your product or services offer? Can you offer  more flexibility in delivery and best quality than your competitors?

Tell your customers what you will do for them

People will visit your site only if you give solution to their problem. ie

What products or services do you offer?

How your services will solve your customer’s problem?

 It’s telling them exactly what you will do for them.

Boost Your Credibility

Boost your credibility through the use of case studies, testimonial, positive reviews by clients.  A positive comment from happy customer further endorses your credibility.

Concluding with 

Hope these tips will be helpful and assist you in writing an amazing startup About Us page. If you have any more tips to share, please leave your comments below. Or if you need any professional content writer for writing your About Us Page, check out my writing services and email or call me to discuss your requirement.

Hi, I’m Rachana Pandya Professional  Website Content Writer and Trainer, I love to write content dedicated to attracting and engaging your customers. I happily work with clients all around Surat India.